Dos Leches Spotlight Series

The Idea

OVERVIEW.

The Dos Leches Spotlight Series is a YouTube / Instagram video series of stunning, cinematic video spotlighting four things in every episode:

Iconic Locations

A special location in Calgary or surrounding — somewhere people will want to visit.

Upcoming Local Musicians

Primarily DJs and electronic producers, branching out to all genres. Fiercely local.

Calgary's Best Visual Artists

Ride with Alex Kwong as far as we can all go.

The Cause

Driving interest to the future Dos Leches Gives efforts — and eventually a local cause in each video.

Shot with a very minimal crew and few if any attendees. The look and feel is intimate and cinematic. The goal: videos that will be seen and appreciated all across the world.

Concept — the Abraham Lake winter episode — The Abraham Lake winter episode — set on the frozen bubbles, Alex on the panel, mountains for a backdrop. Concept render; the real footage will be better.

The Vision

WHY.

Dos Leches has the potential to become synonymous with Calgary culture. It has always been much more than DJs in a park. This is the chance to spread that reach — for Alex to get his work out to the world and become an international star, and for all of us to push the collective culture further.

The world knows Calgary for country. This series is everything else — the city outgrowing its one-genre reputation, episode by episode.

Build the brands at home

Grow Dos Leches and Alex Kwong across Calgary and Alberta — until the series is part of how the city sees itself.

Give the artists a platform

Every episode is a stage. Local musicians and visual artists reach new audiences, grow their following, and walk away with a piece of work that travels further than any single set.

Show Calgary to Calgarians

The music, the architecture, the river valley, the history — most of it walked past every day without a second look. Every episode is a reason to look again.

Get the decision makers on board

These videos are a love letter to the city and the province. Once the people who run them take notice, doors open — bigger events, real projects, serious sponsorship.

Go beyond Alberta

The series is built to travel. Music and visual art need no translation — this is the launching point for something much bigger.

The Backdrops

LOCATIONS.

Our favourite 36. Each one iconic — somewhere tourists and locals alike will want to visit — and beautiful enough to carry a cinematic video.

Variety first. A range of settings so every video looks different and gives a totally different feel.

Calgary + southern Alberta. Capitalize on Calgary first, then the surrounding beauty of the province.

The tourism play. Built to get Tourism Calgary and Travel Alberta on our side.

Eyes open. Some sites need permits, some don't allow drones — it factors into the order we shoot.

Drone ✓ legal, no paperwork Drone ~ one permission Ground no drone — ground cinematic

Full location logistics → Big frame = our AI concept (crew rendered on location). The small photos under each card are the real place — tap one to swap it up top. Reference photos are freely licensed (Wikimedia Commons / Unsplash) — everything gets replaced by our own footage as we shoot. ▶ tiles are real footage from our own shows.

The Canvas

ART / ARTISTS.

ALEX KWONG.

Alex does as many videos as he'd like and has time for — and curates the entire art side of the project with full control. We work out from his availability and add artists as necessary.

Concept — Alex painting the full panel at Glenmore Reservoir — Glenmore Reservoir — Alex working the full 8-foot panel while the set rolls, sailboats behind.

The art is the artist's

Alex (and other artists) paint whatever they like and own the paintings. Full control over what's done with the work beyond the videos.

Dos Leches Gives

If the artists wish, a portion of sale proceeds can be donated to the Dos Leches Gives fund — MD-Motivator-style giveaways in Calgary.

Hold, then reveal

Recommend holding the artwork until all videos are released — as the project gains traction, the value could increase substantially.

The Gargoyle Gallery

Artwork displayed on the Gargoyle House roof facing 14th Street — serious visibility.

The canvas

8'×6' or 8'×8' plywood. Possible hinges in the middle so panels fold to 2'×6' / 2'×8' for any long carries.

The Sound

MUSICIANS.

Everything but country. Calgary's country story is already told — nobody tells it better than the Stampede. This series spotlights everything else the city has become: electronic, pop, hip-hop, indie, soul.

Beyond electronic. This is where Dos Leches starts branching into other genres. Electronic stays the focus — but Calgary culture is bigger than one sound.

Fiercely local. All artists based in Alberta, primarily Calgary. No exceptions.

The connective tissue. Bamboozu and Slofish appear in most videos — cameos, or b2b with the featured artist for sections of each set.

THE STARTING LIST

Who we're building the first season around. Alberta-based, mostly Calgary.

Slofish

Bamboozu

Roll Marley

Mikey DaRoza

Sara Sukkha

Julie B

Simon Doty

Guest Who

Luna

Lndn

Benny

King Mars

OTHER GENRES

Where the series branches out beyond electronic.

Sargeant X Comrade

Drezus

Bijaan

Yolanda Sargent

THE CEILING

Not a roster — a reminder. Every one of these artists came out of Alberta. It's the scale this city has already proven it can produce, and where a series like this could reach if it earns it.

Feist

Tate McRae

Kiesza

Jan Lisiecki

Cartel Madras

Nickelback

The Product

VIDEOS.

Every episode is shot in cinematic 4K — the kind of footage that stops a scroll and makes someone say I want to go there.

A love letter to the city and the province, pointed outward at the world.

🤝 A true collaboration

Between the artists, the musicians and the venues — and in time, we hope, with the City and the Province themselves.

THE CUTS.

Every episode ships three ways:

16:9 · 1–2 HRS

Main YouTube Cut

The full experience — lean-back, background-worthy
⅓ musician · ⅓ visual artist · ⅓ b-roll + drone of the surrounding area

9:16 · 1 MIN

Social Media Cut

Instagram / TikTok / Facebook / YouTube Shorts
⅓ musician · ⅓ visual · ⅓ location — the discovery engine

SOCIALS · 1 MIN

Art Only Cut

Canvas from blank to finished
Optimized for Alex's own channels and an art-first audience

WHERE THE VIDEOS WILL LIVE.

Every episode posted as a collaboration across all three accounts on each platform — everyone's audience grows together.

▶️ YouTube

Dos Leches — the existing channel
Alex Kwong — new
Dos Leches Spotlight Series — new, dedicated to the series

📱 Instagram & TikTok

Dos Leches — existing
Alex Kwong — existing
Dos Leches Spotlight Series — new, dedicated to the series

Concept — Drumheller episode at Horsethief Canyon — What an episode looks like — golden hour on the Horsethief Canyon rim: ⅓ musician, ⅓ artist, ⅓ the place itself.

PROPOSED FIRST FIVE.

Draft pairings — swap freely. Art by Alex Kwong throughout. Bamboozu & Slofish cameo / b2b through most episodes.

Gargoyle House

Prove the concept on home ground — total control, zero logistics.
Music: Roll Marley

Drumheller Badlands

Small-town Alberta and the tourism story — hoodoos, the dinosaur museum, a ghost town and the amphitheatre.
Music: Slofish

Rotary Park

The Dos Leches origin story — where all of this started, told on the bluff it started on.
Music: Bamboozu

Moraine Lake

Mountain tourism at its most recognisable — the shot the whole world already knows.
Music: Sara Sukkha

Albers Grove

Backyard concerts — Calgary community and a music scene on the rise.
Music: Sargeant X Comrade

The People

TEAM.

MAIN PRODUCERS

Sebastian

Producer

Curates the music and the overall look & feel. High-level: make the videos awesome. Helps shoot and edit.

Bo

Producer

Pays for the videographer and brings the people together.

Alex

Producer · Art

Curates the art side of the project. Full control.

VIDEO

Arthur

Art Films Studio

Main videographer. 4K cinematic, sunset chaser.

Reid

Documentary

Documents the process and assists where possible.

ADDITIONAL HELP

Benny

Utility

Broad skill set across the whole production — steps in wherever a shoot day needs him.

Nathan

Sponsorships

Chases the long-term sponsorship partners — and pitches in on set wherever it's needed.

Andrei

Vibes

Keeps the energy up on set, and turns up on camera when a scene needs one of our own in it.

The Point

CAUSE.

Every episode drives interest to the future Dos Leches Gives efforts — with artists optionally directing a portion of art-sale proceeds into the fund for MD-Motivator-style giveaways, given directly to people in Calgary, on camera.

The series grows → the giveaways grow → the series grows.

Eventually, each video can spotlight its own local cause. First, we build the engine.

Concept — Stampede lot at sunrise — Stampede lot at sunrise — the city still asleep, the Dome and BMO behind, nobody else anywhere.